ZestMoney, where did it go wrong?
Finshots Daily
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Zest Money's Failure in FinTech
The rate of default was sky high at the company at 13%. Typically BNPL companies need to keep it below 2.5%. So you can imagine that this wasn't a good thing. Zest money spent around 1000 rupees to acquire a single customer. It still licensed some of their proprietary technology. Rumors say for $8 million.
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