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Ep.5. Google Expert on Google App Campaigns Best Practices
App Revenue Growth Podcast with Michael Stysin
How Do You Recommend Using Your Past Creatives?
It depends on how you vary it on these creatives. I would probably not recommend just like taking something that has been there like a year ago or something like that. And regarding the update of the creatives, it doesn't mean that they should be completely all the time new, very expensive creatives. If you just make some kind of minor adjustments to them or if you make the creatives that are good in terms of how you market your app and so on but are not very pricey, this is still a very good way to do it.
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