Story telling is a big deal. They share one attribute, and that is, they don't sell themselves. And you're only selling them when you say these words. What she was doing was sharing details, giving her inventory. A good example of this is also imagine a book. In a book, there are two things, there's a table of contents and there are blurbs. The blurbs sell the book. So at what leaders want to do, whath anyone giving a presentation or speech wants to do, is they want to be the blurbest. But people leave that out. It Is like a table of Contents. You know, oa sharing data and slides.