The Importance of Being Generous in Coaching

Jen: You want to feel like the Valley exchanges equal because I've had another experience too where I'm like, I get become resentful because I'm not charging enough. And so if you're experiencing that as a coach, which is like you have you, Jen, you mentioned you were fighting in posture syndrome on raising the rate. So what I did is I made a dream list of my most favorite clients she's worked with over the last 10 years and I think I had about 120 people on that list. And then I sent out 80 personalized voice messages, one minute long. The deadline I needed to start the program was 11 days from the moment I conceptually thought of the program