Intro

This chapter explores the crucial elements of creating an effective email marketing strategy known as the 'influencer email machine'. It delivers ten essential lessons on cadence, writing style, and drafting techniques to enhance audience engagement and trust.

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Episode notes

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Imagine waking up tomorrow to find that your entire social media following has vanished! What’s your backup plan?

In this episode, Sharran reveals why your email list is the only asset that truly belongs to you and how to nurture it for lasting success. He reveals the ten critical mistakes influencers make in email marketing and how to fix them to build their Influencer Email Machine. These are actionable lessons Sharran has learned from writing millions of emails.

Whether you’re just starting or have an established email list, this episode is packed with practical advice used by top influencers like Alex Hormozi. Tune in and discover how to optimize your email marketing for maximum effectiveness.

“You don't write better emails until you have more people reading, but you don't get more people to read until your emails are better–that's the paradox.”

- Sharran Srivatsaa

Timestamps:

01:47 - Why losing your email list is a dreadful thing

02:34 - The only platform that slows the scroll

04:48 - How to build trust through email cadence

06:45 - The dangers of testing the gods of deliverability

09:24 - Writing for readability: Big paragraphs = big drop-offs

11:54 - You don't need to write an essay–just get your point across

13:14 - One line, one link: The secret to better click-through rates

14:25 - Understanding the inbox battlefield and how to stand out

16:30 - Why most people don't like emails

18:39 - Treating email like music: Using formatting for easier reading