The Importance of Serving Stakeholders

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"The most important project is the one that no one is asking for," says Richard Branson. "We don't realize that every time we say yes to them, we're saying no to somebody else." Some of us are people pleasers and find it's hard to say no because we've got a tunnel vision. But when we get stuck into perfectionism, people pleasing over responsiveness, you wouldn't respect them more", he adds.

Richard Medcalf reveals how to free up time for the strategic activities that will advance your career.

— YOU’LL LEARN —

1) Why productivity won’t solve busy-ness.

2) The crucial question that makes you more strategic.

3) The powerful reframe that slashes busywork.

Subscribe or visit AwesomeAtYourJob.com/ep867 for clickable versions of the links below.

— ABOUT RICHARD —

Richard Medcalf describes himself as "what you get if you were to put a McKinsey consultant, a slightly unorthodox pastor and an entrepreneur into a blender".

He is the founder of Xquadrant, which helps elite leaders reinvent their 'success formula' and multiply their impact. His personal clients include CEOs of billion-dollar corporations, successful serial entrepreneurs, and the founders of tech 'unicorns'.

Richard has advised the C-Suite for over 25 years. After a Masters at Oxford University, where he came top in his year, he joined a premier strategy consultancy and later became the youngest-ever Partner. He then spent 11 years at tech giant Cisco in an elite team reporting to the CEO.

Richard is bi-national English/French, lives near Paris, and is happily married and the proud father of two. He has an insatiable love for spicy food and the electric guitar.

• Book: Making TIME for Strategy: How to be less busy and more successful

• Strategy Score Test: XQuadrant.com/awesomeatyourjob

• LinkedIn: Richard Medcalf

— RESOURCES MENTIONED IN THE SHOW —

• Book: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan

• Book: Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara

• Past episode: 080: Finding and Doing the One Thing with Jay Papasan

• Past episode: 544: How to Build Exceptional Influence in a Noisy Digital Age with Richard Medcalf

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