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14min chapter
#550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis and Conrad Saam
Lawyerist Podcast
AI Transformations in Law Firm Marketing
This chapter examines the challenges small law firms face with data scarcity and the significant role AI plays in analyzing and aggregating data for marketing insights. It highlights the importance of leveraging historical data, demographics, and partnerships with larger organizations to enhance decision-making and lead management. The discussion underscores how embracing AI and advanced data strategies can transform law firms' marketing approaches, leading to improved client acquisition and competitive advantages.
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