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Exploring Stripe's growth in embedded finance, with Stripe Head of Startups for Banking-as-a-Service, Ashwin Kumar

The Fintech Blueprint

CHAPTER

The Importance of Distribution in a Startup

The first thing I look at is what do you have beyond the product, the card product? If you're going to think interchange is your only business model, I don't think I just, that's the scale you need. Getting people to switch their bank or use you for their card is more difficult than a lot of startups realize. The best ones I see, they think about distribution from day one and how are we going to get these creators? And so yeah, I think that's what I look for.

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