The Essence of Brand Identity and Authentic Engagement

Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be.

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In this episode, we’re joined by Mordy Oberstein, a leading voice in SEO, to break down what these changes mean for brand builders, marketers, and strategists alike.

But this isn’t your standard SEO conversation. We explore:

• Why brands should stop relying on Google for discoverability

• The difference between being found vs being known

• How SEO and branding are more connected than ever

• What LLMs are doing to content, reputation, and brand recall

• Why your future visibility depends more on brand codes than keyword rankings

Whether you’re a CMO, strategist, or founder, this is a wake-up call to rethink your brand visibility strategy in an AI-first internet.