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335: Be Irreplaceable with My Creative Coach Jay Acunzo (Free Time Crossover)

Pivot with Jenny Blake

CHAPTER

The Danger of Rebelling Against Best Practices

Marketing advice of the day seems to be take your big piece of crap and smear it all over the Internet. The problem is actually not where do you smear it or how many pieces of crap do you need from the big piece. So if you make the thing genuinely good genuinely effective and resonant with your audience like there's a lot of things built into the making of your product, that does the growth for you. But what most people are doing is they're trying to force the issue.

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