The Art of Game Naming

This chapter emphasizes the critical importance of naming games within the board game industry, illustrating how a well-chosen title can effectively convey a game's theme and appeal. Through various examples, it highlights the strategic considerations involved in naming, including the impact of evocative titles on consumer interest and publisher decisions. The speakers also share insights on the collaborative nature of the naming process, showcasing how a strong title can set the foundation for a game's success.