The Importance of Testing

James Royal: I got reminded about the problems of shortcuts rather than being told how to do them. Jerry McGovern showed some examples of sites where we were asked to look at the site and say, which one... Well, like A.R. testing examples where which one do you think converts the best? He says 95% of people usually choose the more pretty one. But when you test it, it's the other way around. The ugly one is 40% better at converting. And that's so interesting. It just goes to show the importance of testing and testing and testing all the time. Because we can't, as humans, we... Our intuition is usually wrong.