Hiding in Plain Sight: The Surprising Influence of Marketing
Under the Influence with Terry O'Reilly
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Butterball's Turkey Hotline
Each year between Thanksgiving and Christmas, 50 Butterball operators talk nervous cooks through their Turkey preparations. Even with the Google available, the Butterball Hotline still answers 100,000 questions every season. The most common questions are about thawing a turkey.
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