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Episode 40: Activision Blizzard
Acquired
The History of Blizzard Games
The way the games world work is very similar to the way that the movie world works and I think it you know sort of borrowed the same playbook when people realized how many analogs there were as the industry was growing up. There are really publishers who are responsible for marketing distribution in the old days physically printing the disks and capitalizing projects. Then there's developers who are kind of the studios that actually often initially have the creative insight themselves build the games. Sometimes these are smashed together in one where you have somebody doing their own kind of creative work and development and distribution and sometimes they're separate.
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