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Pop Psychology for Entrepreneurs w/ Erik Baker

Red Medicine

CHAPTER

Roots of Entrepreneurship and Self-Help Culture

This chapter investigates the historical evolution of entrepreneurialism in America, revealing its complex ties to societal values rather than solely to neoliberal ideologies. It examines the intersection of management expertise and popular psychology, particularly the influence of self-help literature on entrepreneurial success. The discussion highlights the New Thought movement's role in shaping modern concepts of prosperity and fulfilling work amidst changing economic landscapes.

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