28. Jay Papasan: The ONE Thing (How To Achieve More By Doing Less)
The Reader's Journey
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The Thieves of Productivity
Ike: The inability to say no in fear of chaos is the number one thing that will undo you. He says a lot of people have a hard time saying no, because they don't want to come off at a jerk or mean. Ike and his co-authors put a giant question mark on the back of their book asking "What's your one thing?" It was just like, in lieu of all the other marketing junk we could have put there, he said.
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