2min chapter

Social Media Marketing Podcast cover image

Google Analytics 4 Migration: How to Prepare

Social Media Marketing Podcast

CHAPTER

The Spirit of a Goal

In g a four, everything is an event. There's no difference between events and conversions. The spirit of a goal was a milestone. You can still measure for milestones. But remember, in g a 4, there's nothing else but events. And then it shows up in other reports where you can analyze your conversions.

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