The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

502. How Maker's Mark Redefined Loyalty During Crisis

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Building Loyalty Through Long-Term Thinking and Sustainability

This chapter delves into Maker's Mark's approach to crises, underscoring their dedication to taste and flavor while fostering loyalty through sustainable practices. It concludes with a thought-provoking exercise encouraging listeners to envision their future successes and the pathways to achieve them.

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