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Five CEOs talk about their journeys, struggles, successes, and failures

First Principles

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The Top Three Failures That You've Had

We were not very focused especially in 2019 and that's why we learned uh we were very defocused we were trying to build a scooter a bike this and that and everything. This has spread the organization too thin too early without having first productionized and and profitably sold this thing. It was two years and several near-death experiences to sort of get out of that crap that we walked in in 2019 and downward spiral from thereYeah down there was it like you know what was the success because you came to a near-death experience because you spread yourself too thin correct. We finally signed the first outside term sheet from a financial investor since December 2016 right so you couldn't just sort of

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