How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
Marketing School - Digital Marketing and Online Marketing Tips
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Exploring AI Overviews Data and SEO Traffic Study
The chapter delves into the decrease in AI-generated answers on Google search results and their characteristics, such as being triggered by longer queries and having an average text length of 4300 characters. Additionally, it presents insights from an SEO traffic study indicating a slight decrease in impressions but an increase in total clicks and click-through rates post the AI overviews rollout.
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