Jio and Airtel are fighting a new war to win 120M households
Daybreak
00:00
The Telco's Role in the Indian Broadband Market
Only 9% of households in India have a broadband connection. subscriptions for fixed broadband can grow by as much as 3 to 4 times in the next 5 years alone. About 120 million viewers already pay for TV content and 2 million are digital only subscribers who only use paid over the top or OTT services. The expectation here is that this segment will eventually want to choose a bundle plan from a single service provider instead of paying separately for TV, broadband and OTT.
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