Evolving Personas in Email Marketing: A Shift Towards Simplicity and Inclusivity

Automating email marketing with top-quality design and user experience is Flodesk’s central strategy. In this episode of the Tech Disruptors podcast, Martha Bitar, CEO and founder of Flodesk, speaks with Bloomberg Intelligence analyst Niraj Patel about empowering entrepreneurs and small businesses to reach their target customers more effectively. She discusses why 85,000 customers choose Flodesk, its position in the software ecosystem with e-commerce providers like Shopify, the convergence of decision makers and end users, and gives insight on the company’s ability to navigate a fragmented competitive landscape. Bitar also offers her insight on AI email marketing content generation, customer changes since the introduction of gen AI and the upcoming wave of authentic connection.