How I Built This with Guy Raz cover image

Logic: Logic & Chris Zarou (2018)

How I Built This with Guy Raz

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Navigating the Music Industry: Commissions and Branding

This chapter explores the complexities of management commissions in the music industry, highlighting the importance of ethical partnerships and the challenges of artist branding. It discusses strategic marketing efforts during initial releases, audience engagement, and the significance of building a brand before launching music. Additionally, it reflects on the mental health struggles artists face and the evolution of creative business relationships in the pursuit of sustainability.

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