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Red Bull - How to Unpick the Culture and Turn It Around
The Red Bull boss explains how he turned around the team's fortunes. He says there was a 'blame culture' and no accountability or collective responsibility. Adrian Nui, who had previously worked for Williams and McLaren, helped to galvanize the technical grid. And that enabled him to attract more talent into the design office. It is not just about having the seventh biggest budget, which means you're going to finish seventh. But what can we do? How can we push the boundaries?"