Product Mastery Now for Product Managers, Leaders, and Innovators cover image

545: A product management case study on unlocking customer insights – with Kristyn Corrigan

Product Mastery Now for Product Managers, Leaders, and Innovators

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Intro

This chapter emphasizes the critical role of customer research in product management, urging professionals to rely on real insights rather than assumptions. It highlights a Voice of the Customer project that uncovers the needs of ideal clients, guiding product managers in implementing effective changes based on research findings.

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