Trying to Cannibalize Your Own Sales?

i'm still building the catalogue for my first brand. The long term gold is to get enough products underneath that catalogue to potentially ex it out with sale of the business long time ago. i apparently have two products, a 30 skews, a at i recently a lot nicy launch. But im started a third product that has fiftee more skews on top of that,. In that same kind of a niche that you were ready o actually, the third product is competing against the first product. Youknow, some people call it like in no defensive advertising, you know, strategy where amazon gives so much real estate now on product listings.