MBA1913 Extended Interview: Dorie Clark – How to Play The Long Game in Business
The $100 MBA Show
00:00
Doing the Work and Building the Foundation
A lot of people want to hire a p r firm, but that's the short term solution. When you're doing the work, the work is something that actually takes a lot more time and care. A nontessaa has no par department two years ago because it wanted to force company to create superior product. If a product's good enough, yue oing to know. And we've known that tes has been a great brand, and actually has the highest brand value of any automobile industry.
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