#360: Understanding Loyalty in Europe - The European Loyalty White Paper
Let's Talk Loyalty
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The Importance of Understanding the Global Markets
UK is held up as one of the most dynamic and innovative markets, but I don't believe it's the only place to look. So that's what's inspired us really to take that same inspiration that we found in our own market and look across the border. We're increasingly seeing programs move from one market to another. There's big pan European programs, big global programs. And I feel like we're very much at the beginning of the journey.
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