Behind the Balance Sheet cover image

#5 The Pianist

Behind the Balance Sheet

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Do You Know What You're Investing In?

The risk in investing is that you don't know what you're doing. And so being able to really understand whatte customer responses are to the products and services of the companies that youre investing in, does jos youno reduce that that risk around it. The ability to to build portfolios in that way was very attractive at as very interesting, the grass roots idea,. where they were looking at product design and product and market reseaurches to how the products were being received.

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