5min chapter

The Koe Cast cover image

Why Cheap Dopamine Prevents You From Becoming High Value

The Koe Cast

CHAPTER

Introduction

"I don't think anybody knows the real answer to the question of what is value," he says. "Dopamine plays a huge role in how we perceive value, or at least what catches our attention first." We are conditioned into believing that these things like fancy cars and mansions hold a lot of value,. And that is something that we continue to want because dopamine is something that is away from you.

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