Enterprise Sales & Marketing Leadership - for B2B Companies - CXO - VC - Startup - Success - SaaS cover image

HOW ZOOM SCALED THEIR SALES TEAM TO CAPTURE THE MARKET

Enterprise Sales & Marketing Leadership - for B2B Companies - CXO - VC - Startup - Success - SaaS

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Expanding the Perception of a Versatile Communication Tool

This chapter explores the challenges of broadening the understanding of Zoom's functionalities beyond its basic video conferencing feature. It emphasizes the need for proper education of sales teams and customers about Zoom's additional features while sharing a personal story that illustrates the value of effective communication in showcasing these offerings.

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