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Rory Sutherland — Effective Communication: Jesters & Saints (EP.73)

Infinite Loops

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The Mischievous Quota Iv Very Rarely Use

There's a mischievous quota iv very occasionally use, which is the most efective form of persuasion. The only problem is it originates with joseph gurble. Is perhaps not the best, but it's actually something to bear in mind if you're a political campaign. People who are most passionate about them seek to impress other people like them and as a by product, they tend to become deeply disquieting or off-putting. We have to tread carefully here, because if you occasionally criticise the actions of, say, environmental protesters, people automatically assume that you don't believe in what they're trying to do. And my point is, just as

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