There's a mischievous quota iv very occasionally use, which is the most efective form of persuasion. The only problem is it originates with joseph gurble. Is perhaps not the best, but it's actually something to bear in mind if you're a political campaign. People who are most passionate about them seek to impress other people like them and as a by product, they tend to become deeply disquieting or off-putting. We have to tread carefully here, because if you occasionally criticise the actions of, say, environmental protesters, people automatically assume that you don't believe in what they're trying to do. And my point is, just as
Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
- The marketing of Saint Paul and religious leaders.
- Humor as a vehicle for effective messaging.
- The advantages and drawbacks of remote work.
- “Category” vs. “brand” advertising.
- And MUCH more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com