S2 E18: Talking bootstrapping a brand profitably from 0>1 with Cammy.
Ecom Gold
00:00
How to Lower Your MER and Generate More Profit
I'm super excited because I think we will unlock a level of growth. But it has to be just some degree, you're still a young company. You need to know that you can offer our customers unprofitable. By being able to lower our MER on the front end, if we know we can generate more profit on the back end. And actually recently, what we've been doing is getting, this is actually a work in progress right now, but being able to Photoshop new designs that are done in Illustrator on to our existing product photos.
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