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How Do You Find the Right Content Creators?
We look at likeability, relateability and authenticity. And those are actually things you can measure. We're starting to learn that content creators in different, what we call categories or industries, sometimes perform stronger on different channels. So for example, with tick tok being a newer social mediam platform, those content creators in the active movement in dan space can create really cool, quick videos of shuffle dancing on tick tolk. Whereas a content creator who offers on line workshops might be traditionally more blog focused.