20min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Election Marketing: Why Trump Won (453)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Lessons from the Election: Fear and Storytelling in Politics

This chapter reflects on vital lessons from recent elections, emphasizing the role of fear in political storytelling and messaging. The speakers discuss how personal experiences shape perceptions of economic realities and the importance of effective communication in engaging voters. They also analyze the shifting media landscape and the impact of modern platforms, highlighting the successes and failures of candidates in connecting with the electorate.

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