2min chapter

Perpetual Traffic cover image

The Ultimate Guide to Online Attribution with Scott DesGrosseilliers

Perpetual Traffic

CHAPTER

I'm Not a Google Guy, but I Don't Use Apple.

Apple has the origin of all web traffic. Apple users only use Apple period full stop. They have literally a timeline of everything you're doing and where you are, like those New York Times articles that do digital privacy. So they can track, they could get a pretty solid timeline. Well, I don't know what you're describing as Google too. But I'd be intractable, but I agree with you. It's never going to be a perfect world. Or am I just completely under a delusional spell? Until we get AI that you determine you go buy a billboard and therefore bought, yeah, you're not going to be able to track that.

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