What's the Difference Between Brand Awareness and Knowledge?

This is a tripartite podcast. It will be in three parts. By the end, we'll get to the synthesis. I just, oh, stupid, stupid, fucking liberal arts. No, I should have gone to electronic school like my friend and learned how to fix cash registers. He's successful now. But that angle gets at the conundrum a couple different ways. The knowledge part also is kind of the calling part of it where you're not aware about drinking lots of wine a day. You can't really talk about Marx without talking about Hegel.