The problem i'm thinking about, people will go up, in most cases, and give at ten to 20 minute coll at ted style talks. Then they come and sit in a chair with two besties on either side, and then the four of us engage them in a conversation. We're gong to have maybe five slides that producers will put together of data points so we all get educated. And so you're going to get a lot of besty action, but stimulated by besty gesty positions. I think this is really what folks want.