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12min chapter
UK General Elections: 1997
Past Present Future
Transformation to New Labour and the 1997 Manifesto
The chapter delves into the evolution of the Labour Party into New Labour under Tony Blair's leadership, with a focus on the practical and policy-centric approach adopted post-1992 election loss. It discusses the strategic policies and ambitious presentation of the 1997 Labour Manifesto, emphasizing modernity and adaptability. The chapter also analyzes the parallels between the 1997 and 1945 manifesto, as well as the changing political landscape in the UK post-1997 general elections.
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