Google and Ecommerce - What's the End Game?

The reality is that google search to day is a very transact al experience. And really, if gogle wants to be competitive, they've got to transcend that. There's one other aspect of gogle and e commerce that we haven't really talked about. Their allowing people to put their product listing ads into the search engine for free. They had this relationship with shop f, some of the other big e commerce vendors. Now there's some sort of a data exchange, gogles giving different guide lines on how to manage your e commerce store.