Ali: If you don't have a dashboard, what do I need to include? Ali: Revenue measures the thrust of the airplane moving forward, not the altitude. Altitude is the second thing that you've got to have to tell you, and that's profit. He says if we get 10,000 leads, we know we've got whatever 300 potential clients in the future. Kula: Why do you think it's important either of me or JJ taught a communication course called communication made simple?

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