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Character Brands with David Horvath

Web3 Galaxy Brain 🌌🧠

CHAPTER

The Middle-Aged Japanese Woman's Taste Maker in Your Business

I think it's just an opportunity to create consumer products that are meaningful in people's lives. To me, that's why I always focus on those malls. If you look at the types of products that are offered in Japan and in South Korea, but especially in Japan, I look at the Lumen brand from the Nordic. Those were like comics from the 40s, and yet now they're a major competitor for HelloCadean. They're selling hand towels. That is a very interesting question. Do you have a sense of why? Are these Japanese women hype beasts or do you have asense of how they think about their own consuming behavior? Is it just it's cool?

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