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The chapter explores A/B testing in marketing, highlighting how it can seem daunting initially but can be made more accessible with appropriate resources. The guest, Alex, shares insights into his marketing career evolution, from e-commerce in the early 2010s to diverse roles in B2B and B2C marketing, including his past venture in a menswear retail business.

Looking to improve your marketing strategies and drive more conversions?

Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing.

How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the customer’s perspective to prioritize what drives the most conversions.

What elements should you start testing first? And how can A/B testing help businesses to navigate oversaturated industries and rising customer acquisition costs? Alex also provides his perspective on when to consider a test statistically significant and explains why you should be testing across the marketing funnel, from ads to landing pages.

Drive better results and enhance your marketing strategies today with this top-tier advice from one of marketing’s brightest minds.

00:01:50 - Importance of Data and A/B Testing

00:03:37 - Focus on Customer Conversion Counts

00:05:50 - Optimize Landing Pages with A/B Testing

00:09:08 - Testing and Openness is Key for Marketers

00:12:47 - Using A/B Testing for Conversion Optimization

00:16:07 - Optimizing Landing Pages for Marketing Success

00:18:20 - Test Marketing Funnel for Best Results

00:23:33 - Document Every Marketing Test Hypothesis

00:30:49 - Marketing to People, Not Businesses

Follow Alex:

LinkedIn: https://www.linkedin.com/in/alexnazarevich/?originalSubdomain=ca