Why is a talent agency buying pro wrestling? Plus a green media startup
Channels with Peter Kafka
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The Evolution of Pay-Per-Views
The long-standing model for wrestling and UFC did this as well was you'd have free programming on the likes of Spike Network or USA. And then sort of every month it billed to a pay-per-view event that people would pay a premium for. They could also go to live events and then periodically there'd be these mega events like WrestleMania. But now WAB just moved away from that and said you pay one thing, it's all in. And you buy in. So that model could still evolve again is what it sounds like. I wonder if Endeavour says, look what we did here. Maybe we now take back those pay- per-views and we try
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