Customer Success Talks cover image

The Art of Upselling and Cross-Selling in Customer Success | Jan Young

Customer Success Talks

00:00

The Shift towards Selling and Cross-Selling in Customer Success

This chapter explores the changing role of customer success managers (CSMs) in the SaaS industry, focusing on the importance of selling and cross-selling for sustainable growth. It emphasizes the need for CSMs to align with the company's go-to-market strategy, set measurable goals, and build advocates. The chapter also discusses the challenges of transitioning from a reactive to a proactive mindset in customer success.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app