261. Kat Schneider, Founder of Ritual
Hurdle
00:00
The Role of the FDA in Regulation of Prenatal Vitamins
I was four months pregnant when I started the company and I couldn't find a prenatal vitamin that I trusted. The prenatal is out there, arranged from artificial colorants to even lacking in key nutrients during pregnancy. And I knew that we deserved better. We launched our multivitamin for women 18 plus as our first product and really a case study of how we're doing things differently. It now has a peer reviewed and published human clinical study with a leading university.
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