173: Matrix Moments: India's First Lifestyle App For The Elderly, GenWise
Zero to Infinity
00:00
Catering to the Elderly: Challenges and Opportunities
The speakers discuss their motivation to build a company in the elderly segment, citing the differences in technology adoption and the wealth of the 50 plus age group. They highlight the lack of user-friendly apps for older adults in India and the growing market potential. The chapter also explores the design considerations for apps targeted towards elderly users, emphasizing the need for providing support and maintaining a familiar user interface.
Transcript
Play full episode
