3min chapter

Chew the Fat cover image

James Smith: How to take your personal brand from $0 to your first $1m

Chew the Fat

CHAPTER

Navigating the Complexities of Launching an Energy Drink Brand

This chapter explores the complexities of launching a new energy drink brand, highlighting regulatory challenges in Australia, particularly with the TGA. It also addresses the emotional and financial risks tied to transitioning from a successful coaching app to a product sales model amidst public scrutiny.

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