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73: The Power of Nice with Linda Kaplan Thaler

Everyday MBA

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Do You Believe All That Is a Differentiator?

When i asked the question a me, do you believe all o this is a differentiator? I know one interview i did early on in our show was with a bonny harvey and michael hoolhan from barefoot wine. And they really injected into their business am sort of grass roots and akind of a nice guy approach to their marking that really worked for them. So there's a percentage of our effort that is overtly, i don't know, altruistic or just being nice. You know, it's never what you say, it's what you do. The fish smells from the top down.

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