Ecommerce Playbook: Numbers, Struggles & Growth cover image

Lessons from 11 Years of Building an Agency — and What Happened After

Ecommerce Playbook: Numbers, Struggles & Growth

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Equity Dynamics: Lessons in Business Ownership

This chapter explores the complexities of equity within businesses, emphasizing the importance of aligning equity with business goals and the potential consequences of mismanagement. It discusses employee ownership structures, the balance between incentives and motivation, and the value of personal financial investment in fostering commitment. Through real-world examples, the chapter illustrates how discomfort and strategic decisions can lead to long-term growth and success.

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